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Review Open access Aug 2026

BUSINESS PLAN AS A STRATEGIC TOOL TO SUPPORT THE MANAGEMENT OF MICRO AND SMALL ENTERPRISES

This study aims to analyze the business plan as a strategic tool to support the management of Brazilian micro and small enterprises (MSEs). Given the high early mortality rate of these ventures, often associated with the lack of planning and weak management, it discusses how the business plan can contribute to risk red...

G. Fruch, Adriana Cristina Silva · 0 citations

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