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Author

G. Haro-Sosa

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Review Open access Oct 2026

From Social Media Content to Purchase Decisions in Local Bakeries: Specification-Sensitive Trust Mediation in a Predominantly Student Sample

Social media research rarely explains whether visual esthetics, trust, and engagement jointly influence purchase decisions through content acceptance in local food retailing. This study examines their direct and indirect associations among bakery consumers in Riobamba, Ecuador, by integrating stimulus–organism–response...

G. Haro-Sosa, P. Pino Falconí, Telmo Marcelo Zambrano Núñez et al. · 0 citations

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