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G. Somasekhar

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Open access Sep 2026

A bibliometric and thematic evolution analysis of artificial intelligence in online customer experience

Artificial Intelligence (AI) has played an increasingly important role in e-commerce, especially when it comes to its impact on customer experience (CX). In this regard, the paper presents a bibliometric analysis of studies dedicated to the application of AI technology and online CX, based on 257 Scopus-indexed works p...

Yarramsetti Sumanth, G. Somasekhar · 0 citations

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