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G. T. Demeuova

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Open access Sep 2026

Application of generative artificial intelligence in teaching Business Analysis to undergraduate students

This article examines the pedagogical potential of generative artificial intelligence (GenAI) in teaching Business Analysis to undergraduate students in economics-related programs. The relevance of the study is driven by the digital transformation of higher education, the expanding use of generative models in teaching...

G. T. Demeuova · 0 citations

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