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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Geff Etochkwu Okereafor

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Open access Sep 2026

Extending the technology acceptance model with awareness and self-efficacy in predicting ChatGPT adoption among Nigerian marketing students

The rapid diffusion of generative artificial intelligence (AI) tools, particularly ChatGPT, is reshaping teaching, researching, and learning in higher education. However, empirical evidence on the cognitive factors influencing its adoption remains limited, particularly in emerging economies and discipline-specific cont...

G. Agu, Esi-Ubani Chidiadi Obinna, Geff Etochkwu Okereafor et al. · 0 citations

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