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Author

Geoff Tomaino

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Sep 2026

From people to prompts: Understanding susceptibility to persuasion in conversations with artificial intelligence.

Influencing others through conversation is fundamental to social interactions. With the rise of generative artificial intelligence (GenAI), people are increasingly relying on conversational AI for guidance on consumption and lifestyle choices, from picking a cuisine to choosing a travel destination. However, can conver...

Geoff Tomaino, Sung-Jin Jung · 0 citations
Review Jul 2026

Commentaries on “Generative grounded theory ( GGT ): Inductive theory building in the age of generative AI ”

Commentaries of this Methods Dialogue acknowledge that GGT could extend the reach of inductive inquiry and facilitate automated theorizing, but it is a method that demands critical judgment, transparent record‐keeping, and human control.

Geoff Tomaino, David A. Schweidel, P. Dolbec et al. · 0 citations

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