Review
Open access
Sep 2026
Digital marketing influences on student preference: Evidence from Nelson Mandela University
Background: Marketing has evolved from barter-based trade in early societies to the structured marketplace of the Industrial Revolution, where mass production necessitated targeted strategies. Higher education institutions (HEIs) have adapted by incorporating online marketing to attract and retain students in an increa...
Grace Luhanga, A. Deliwe, Tandiswa Ngxukumeshe
· South African Journal of Eco... · 0 citations