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Author

Guan Wang

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Book Open access Aug 2026

Scalable and Traceable Joint Uplift Modeling for Multi-Lever Online Marketing

A joint monotonic encoding layer is designed, which extends isotonic encoding to a joint space through linear interpolation and vector outer products, which allows the model to capture joint effects while ensuring strict joint monotonicity, aligning its output with economic common sense.

Zhe Wang, Rui Wang, Ziyu Guan et al. · 0 citations
Jul 2026

Can Generative Recommendation Reach Cold Items? A Temporal Perspective on Semantic-ID Generation

This work revisits SID-based generative recommendation under an absolute-time temporal protocol that separates seen and unseen targets and diagnoses the cold item reachability at the token level, and shows that SID generation is compositional but not fully open-ended.

Jie Peng, Yanping Zheng, Zhewei Zhe et al. · 1 citation

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