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Gugum Gumilar

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Open access Sep 2026

Peran Literasi Keuangan Digital dalam Meningkatkan Strategi Pemasaran Online UMKM Berbasis Marketplace di Era Smart Economy di Wilayah Kota Tasikmalaya

The research results reveal that digital financial literacy is not just a technical transaction capability, but a strategic foundation that influences planning, implementation and marketing evaluation so that MSMEs can compete sustainably in the era of the smart economy.

Alpin Alpin, Kurniawan Kurniawan, Gugum Gumilar · 0 citations

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