Author

Gui-Hai Chen

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Book Open access Nov 2026

Decision-Focused Learning for Bidding Optimization in Online Advertising

In large-scale networked systems such as online marketplaces and advertising exchanges, real-time decision-making under dynamic environments is a fundamental challenge. A widely adopted paradigm is the predict-then-optimize workflow, where the prediction stage estimates key factors for decisions, and the optimization s...

Qi-Long Lin, Zhen-Zhe Zheng, Zi-Xiao Wang et al. · Proceedings of the Twenty-se... · 0 citations

#edge computing Book Open access Nov 2026

Joint Incentive Contract and Assignment Design for Mobile Networked Platforms with Endogenous Supply

This work calibrates the tractable one-period objective using an auxiliary memoryless discounted surrogate, and yields an Equimarginal Principle requiring efficient platforms to equalize the marginal retention efficiency of assignment and contracting.

Yu-Mou Liu, Zhen-Zhe Zheng, Jiang Rong et al. · ACM Interational Symposium o... · 0 citations