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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Güvenç Kurul

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Review Open access Sep 2026

The Use of Artificial Intelligence in Digital Marketing: Conceptual Transformation, Strategic Applications, and Future Vision

Aim: This study aims to investigate the strategic integration of artificial intelligence (AI) technologies into digital marketing, systematically analyzing how cognitive computing redefines traditional and extended marketing paradigms. Methodology: Utilizing a structured conceptual review methodology, this study synthe...

Hasan Selçuk Eti, Güvenç Kurul · 0 citations

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