Do Vision-Language Models Understand Visual Persuasiveness? A Diagnosis via Visual Persuasive Factors
This work introduces Visual Persuasive Factors (VPFs), a taxonomy informed by cognitive psychology for quantifying visual cues that shape persuasive judgments, and reveals that VPFs distinguish human persuasiveness judgments, whereas VLMs only partially reproduce these patterns.
Gyu-won Park, Hyounghun Kim
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