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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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H. AlAbabneh

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Open access Jul 2026

From traditional to digital: Marketing implications for business strategy in the emerging market

The research aims to investigate the relationship between digital marketing capabilities (DMCs) and business performance in Jordan, with customer engagement as a mediator, consumer trust as a reinforcing mechanism, and government digital support as a moderator. Jordanian small and medium-sized firms (SMEs) have also se...

I. Alkhaldy, Bader Ismaeel, H. AlAbabneh et al. · 0 citations

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