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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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H. H. Basri

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Review Open access 2026

Understanding Gen Z Purchase Behaviour: A Conceptual Framework of Social Media Marketing, Brand Image, Online Reviews, and Influencer Credibility

The increasing importance of digital platforms has transformed how Generation Z (Gen Z) consumers obtain product information, evaluate alternatives, and develop purchase-related responses. Although previous studies have examined individual digital marketing factors, a more integrated conceptual understanding of their r...

Sarwin A/L Mohan, H. H. Basri · 0 citations
Open access 2026

Digital Marketing Factors and Gen Z Purchase Behaviour: The Mediating Role of Brand Trust

Digital marketing has become an important mechanism through which brands communicate with Generation Z (Gen Z), a consumer group that is highly engaged with social media, online influencers, electronic word-of-mouth (eWOM), and digital content. Despite the growing importance of digital communication, concerns remain re...

H. H. Basri, A. Abashah, Mohd Sufino Zuhaily bin Mohd Sufian · 0 citations

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