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Open access Sep 2026

INNOVATIVE STRATEGIC MARKETING TOOLS IN MANAGING THE INTERNATIONAL COMPETITIVENESS OF ENTERPRISES

This study aims to provide a theoretical framework, systematize existing approaches, and develop practical recommendations for the implementation of innovative strategic marketing tools within the system of international competitiveness management of enterprises. The results of the study demonstrate that the focus of i...

N. Dochynets, H. Kampo · 0 citations

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