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H. Roschk

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Open access Jul 2026

Agent‐Related Perceptions of Automated Versus Human Agents and the Role of Task‐Related Risk: A Meta‐Analysis

Findings challenge two prevailing assumptions in the services marketing literature: that customers favor humans over AAs simply because they are not humanlike and that risk generally discourages AA usage.

Sandra Miederer, Katja Gelbrich, H. Roschk et al. · 0 citations

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