Open access
Jul 2026
Agent‐Related Perceptions of Automated Versus Human Agents and the Role of Task‐Related Risk: A Meta‐Analysis
Findings challenge two prevailing assumptions in the services marketing literature: that customers favor humans over AAs simply because they are not humanlike and that risk generally discourages AA usage.
Sandra Miederer, Katja Gelbrich, H. Roschk et al.
· Psychology & Marketing · 0 citations