An Extended Technology Acceptance Model of Generation Z’s Behavioral Intention to Adopt Online Food Delivery Services in Vietnam: A PLS-SEM Approach
This study investigates the antecedents of Generation Z’s behavioral intention to adopt online food delivery (OFD) services through e-commerce platforms in Vietnam. Drawing on the Technology Acceptance Model (TAM) extended with elements of the Theory of Planned Behavior (TPB), the study examines how three contextual fa...