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Author

Hacene Lehmadi

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2 papers indexed here

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Review Open access Sep 2026

Strategic Spaces vs. Tactical Places: A Qualitative Analysis of Foreign Tourists’ Perceptions of Morocco through Tripadvisor Reviews

The dynamic interplay among strategic design, tactical adaptation, and the transformation of spaces into lived places through tourist experiences shapes tourist destinations. This study examines how foreign tourists perceive Morocco as a tourism destination by analyzing 400 TripAdvisor reviews of four key sites: the Am...

Hacene Lehmadi · 0 citations
Open access Sep 2026

Tourists’ Perception of Morocco as a Tourist Destination: The Mediating Role of Interaction with Locals in Shaping Satisfaction, Revisit Intentions, and Word-of-Mouth

Purpose: This study explores how foreign tourists perceive Morocco as a travel destination, focusing on the relationships between cognitive and affective image, satisfaction, interaction with locals, and subsequent behavioral intentions, namely, revisit intentions and word-of-mouth recommendations. Methodology: A quant...

Hacene Lehmadi · 0 citations

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