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Author

Hadi Moradi

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Open access Jul 2026

Transformer-Based Price Personalization: Attention-Based Modeling of Willingness to Pay in Product Recommendation

This study introduces a Transformer-driven modeling approach that jointly performs product recommendation and personalized price-level assignment by modeling observed discount-level acceptance as an operational proxy for consumers’ willingness to pay (WTP).

Ali Mahdavian, Hadi Moradi, B. Bahrak · 0 citations

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