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Hadj M'hammed Mehor

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Open access Dec 2026

FROM DIGITAL INFLENCE TO MEDICAL TRAVEL DECISION INTENTION: THE MEDIATING ROLE OF DESTINATION TRUST IN USER-GENERATED CONTENT

This study aims to examine how user-generated content (UGC) influences medical travel decision intention and to explore the mediating role of destination trust in this relationship. The research seeks to clarify the psychological mechanisms through which digital social influence shapes potential travelers' choices in a...

Abdesselam Belahoual Aouad, Hadj M'hammed Mehor, M. Cunha · 0 citations

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