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Hafid Kholidi Hadi

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2 papers indexed here

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Open access Sep 2026

Stimulus-Driven Impulsive Buying: The Effect of Video Marketing, AI Recommendations, and Perceived Value on TikTok

TikTok has increasingly become an important digital commerce platform where short-form content, personalized recommendations, and consumer engagement influence purchasing behavior, particularly in the women’s fashion market. This study examines the relationships among video marketing, AI-based recommendation systems, p...

Sheila Masyitah Khairun Nisa, Ika Diyah Candra Arifah, Ratih Amelia et al. · 0 citations
Review Open access Oct 2026

The Influence of Digital Leadership on Employee Innovation and Agility: The Mediating Role of Social Media Use

This study aims to examine the influence of digital leadership on employee innovation and employee agility, with the use of social media as a mediating variable. This study uses a quantitative approach with an explanatory survey design involving 217 respondents. Respondents are employees who use social media in their w...

Ahmad Fakhar Zahran, Hafid Kholidi Hadi · 0 citations

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