Large language models (LLMs) are transforming recommender systems from matching co-occurrence patterns in historical behavior toward reasoning about the intent that drives it. RecGPT-V1 pioneered this paradigm on Taobao by centering user understanding, and RecGPT-V2 scaled it via coordinated multi-agent reasoning; both are deployed in production with consistent gains in user experience and commercial outcomes. However, operating RecGPT at scale reveals three challenges: (1) stateless behavior modeling, where each request reprocesses full user history, wasting computation and discarding prior analysis; (2) a tag-to-item information bottleneck, where natural-language tags form a lossy channel between user understanding and item grounding; and (3) inefficient explicit reasoning, whose lengthy chain-of-thought incurs untenable latency and compute overhead. We present RecGPT-V3, a stateful, hybrid-modal recommender that reasons over natural language for open-world knowledge and Semantic IDs (SIDs) for concrete item grounding. A Memory Hub maintains structured, continually evolving user memory that distills long-horizon behavior into condensed units, cutting user-modeling computation by 55.8%. A Hybrid-modal Foundation Model allows the LLM jointly reason over text tags and SIDs, opening a high-bandwidth channel into the item space. Latent Intent Reasoning internalizes verbose rationales into compact learnable latent tokens that remain decodable into readable explanations, lowering output token cost by 200x. Deployed in Taobao's"Guess What You Like"feed, RecGPT-V3 achieves consistent gains in large-scale online A/B tests: IPV +1.28%, CTR +1.00%, TC +1.97%, GMV +3.97%, while cutting end-to-end serving resource consumption by 52.4%.
Bowen Zheng, Chao Yi, Dian Chen et al.· 0 citations
Simulating realistic user shopping behavior underpins offline evaluation and reinforcement learning in e-commerce scenarios. While recent LLM- and VLM-based simulators have made encouraging progress, reproducing a real browsing session remains difficult for two reasons. (i) Memory Challenge: a shopping session spans dozens of pages, yet existing agents either discard long-range observation histories, losing the evolving user state, or naively concatenate them, overwhelming the context window and even degrading simulation quality. (ii) Optimization Challenge: current user simulators are typically supervised to match each logged action via imitation or step-level rewards; the resulting sessions often display unrealistic patterns, such as over-exploration or excessive passivity, which per-step supervision can neither detect nor correct. To address the above challenges, we present RecVerse, a GUI-grounded simulation agent that perceives pages through screenshots and produces faithful multi-turn trajectories. For the memory challenge, RecVerse adopts a cognitive-inspired hierarchical memory: Working Memory for short-term focus, Episodic Memory for in-session traces, and Preference Memory for high-level intent, with memory updates treated as actions so that the agent adaptively learns when and what to memorize. For the optimization challenge, RecVerse is optimized with a trajectory-level RL objective that scores entire sessions, aligning both macro-level action-type distributions and micro-level shopping intent with real users. We further release USB (User Simulation Benchmark), an interactive e-commerce GUI trajectory dataset for multi-turn user simulation. Experiments show that RecVerse significantly outperforms existing baselines in both behavioral fidelity and intent consistency.