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Author

Handoyo Wirastomo

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Open access Sep 2026

Digital Payment Transformation: Customer Satisfaction and Loyalty in Retail Businesses in Mataram

Objective: This study examines how digital payment transformation influences customer satisfaction and customer loyalty among retail consumers in Mataram City. Grounded in Diffusion of Innovation (DOI) Theory, digital payment transformation is operationalized through three innovation attributes: relative advantage, com...

Nurul Hidayati Indra Ningsih, Handoyo Wirastomo, Erwin Asidah et al. · 0 citations

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