Hang-Chu Pu

Semiotic Reconfiguration and Emotional Mobilization of Gufeng DJ Music in China’s Online Left-Wing Subculture: A Case Study of Douyin

As short-video platforms have evolved into core venues for youth cultural expression and public issue deliberation, gufeng DJ music, originally positioned as pure entertainment and consumer musical product, has undergone semiotic re-encoding within online left-wing subcultural content, turning into an audiovisual signi...