Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Hanh Nguyen

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Aug 2026

BUILDING TRUST THROUGH AI: HOW INTERACTION FEATURES DRIVE IMPULSE BUYING IN LIVESTREAM COMMERCE

This study examines how AI-driven interaction features shape consumer trust and impulse buying behavior in livestream commerce within the Stimulus-Organism-Response (S-O-R) framework. AI-driven interaction is conceptualized through three dimensions: hedonic interaction, personalization, and adaptive support. Data were...

H. Ngo, Hanh Nguyen · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.