Open access
Aug 2026
Navigating the Pre-owned Paradox: Digital Marketing Innovation and Strategic Synergy in the Luxury Sector
An integrated management framework encompassing blockchain-enabled authentication, selective collaborative curation, and a closed-loop product lifecycle strategy is proposed, providing actionable insights for luxury managers seeking to harmonize digital innovation with sustainable brand value retention.
Haojun Wei
· Advances in Economics, Manag... · 0 citations