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Hardi Mulyono

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Open access Sep 2026

Strategi Pemasaran Digital dan Brand Awareness dalam Membentuk Keputusan Pembelian: Peran Moderasi Influencer

This study aims to analyze the influence of digital marketing strategy and brand awareness on product purchase decisions, with influencer serving as a moderating variable at Manggo Queen Linggau. The problems identified in this study include the lack of creative and active content on social media, limited product innov...

Supriyanto, B. Mustaqim, Hardi Mulyono et al. · 0 citations

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