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Author

Hardi Utomo

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Review Open access Aug 2026

The Role Of Business Communication In Enhancing Consumer Purchase Intention In The Digital Era

This study examines how business communication shapes consumer purchase intention in the digital era, integrating external strategies (digital marketing, branding) with internal dynamics (employee engagement, organizational culture). Using a qualitative systematic literature review guided by PRISMA, 22 peer-reviewed ar...

Hardi Utomo · 0 citations

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