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Hardiansyah Hardiansyah

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Open access Sep 2026

The Influence of Social Media Marketing, Brand Image, Brand Awareness on Brand Loyalty

This study investigates the influence of green perceived risk, green perceived value, and green word of mouth on green purchase intention. This research employed a causal associative approach to examine the relationships among the variables. The population consisted of consumers of Indomaret Point SPBU BP AKR in Joglo,...

Dewi Murtiningsih, Loeky Rono Pradopo, Supriyatno Supriyatno et al. · 0 citations

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