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Harianto Harianto

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Open access Aug 2026

Effect of Digital Literacy, Market Orientation, and Digital Marketing Capability on MSME Marketing Performance

This study explores how digital literacy, market orientation, and digital marketing capability affect the marketing performance of Food and Beverage MSMEs in Cirebon Regency. A quantitative method utilizing an associative research design was used to investigate the connections between the variables. The research includ...

Harianto Harianto, Ramlah Puji Astuti, Soesanty Maulany · 0 citations

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