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Heldina Pristanti

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Open access Sep 2026

Retail Attributes, Attitude, Purchase Intention, and Purchase Decision: An SOR Perspective

The rapid growth of Indonesia’s beauty retail industry has increased competition among retailers to provide product assortments and shopping experiences that encourage consumers to make purchase decisions. The purpose of this study is to provide evidence on how product diversity, visual merchandising, customer services...

D. O. C. Kalangit, Kristin Wulansari, Heldina Pristanti · 0 citations

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