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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Hemachandran Kannan

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Jul 2026

When companionship becomes dependence: Replika, emotional AI, and strategic boundaries in the AI companion economy

This teaching case examines Replika, an AI companion platform developed by Luka Inc., and the strategic dilemma faced by founder and Chief Executive Officer Eugenia Kuyda in late 2025 as increasing regulatory and societal scrutiny challenged the company’s emotionally immersive engagement model. Replika differentiated i...

Kiran Menghani, Revanth Kumar Guttena, Hemachandran Kannan et al. · 0 citations

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