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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Hendratmoko

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Review Open access Aug 2026

Beyond Religiosity: Value, AI, and Perceived Ethicality Model for Predicting Customer Loyalty

This study investigates whether perceived ethicality functions as the psychological mechanism through which AI-enabled banking services strengthen customer loyalty. Rather than relying on conventional demographic segmentation such as religion, ethnicity, or domicile, the study develops a value-oriented explanatory fram...

Hendratmoko · 0 citations

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