Author

Heng Xie

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#graph neural networks Book Open access Nov 2026

FC-GNN: Unleashing Field Priors for Graph-based CTR Prediction

Graph Neural Networks (GNNs) have been adopted for click-through rate (CTR) prediction to explicitly capture and model feature interactions. However, existing graph evolution approaches with separate structural inference and feature aggregation face two key challenges in recommendation scenarios. On the one hand, recur...

Huan-Yu Liu, Hui Liu, Heng Xie et al. · Proceedings of the 35th ACM... · 0 citations