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Author

Henkie Ongowarsito

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Conference Open access Aug 2026

Integrating AI Utilization and Digital Marketing Factors to Enhance Brand Awareness and Purchase Intention: An Empirical Study in the Local Perfume Industry

Rapid developments in digital technologies have transformed marketing strategies and reshaped consumer-brand interactions. Artificial Intelligence specifically helps businesses in offering customized and data-driven marketing experiences. On the other hand, there is a gap for many local brands in digitally focused emer...

Marco Moreno Sugiarto, Hana Cherryl Kusuma Chondro Wibowo, Henkie Ongowarsito · 0 citations

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