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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Henrique Costa

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Open access Aug 2026

POPULAR ENTREPRENEURSHIP: A Grammar of Moral Economy in Contemporary Urban Peripheries

This article examines how popular entrepreneurship operates as a cultural grammar that disrupts established practices of wageless life in urban peripheries. Drawing on four years of ethnographic research conducted in São Paulo, it analyses entrepreneurial discourses not simply as ideological impositions, but as ambiv...

Henrique Costa · 0 citations

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