Building Brand Image through TikTok Influencer Communication: Evidence from AK Garden and Space, Garut
Abstract. The rapid expansion of social media has transformed branding strategies among micro, small, and medium enterprises (MSMEs), particularly in the culinary industry. TikTok has emerged as one of the most influential digital communication platforms, enabling businesses to establish authentic interactions with con...
Heri Hendrawan, M. Firmansyah
· Proceeding of International... · 0 citations