Heri Iswandi

BUILDING BUSINESS AGILITY OF INDONESIAN MSMES: THE ROLE OF DIGITAL LITERACY AND ENTREPRENEURSHIP ORIENTATION

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, particularly in employment generation and contribution to Gross Domestic Product (GDP). In the digital era, MSMEs are required to possess adaptive capabilities to survive and compete in an increasingly dynamic business environmen...