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Herni Suryani

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Review Open access Aug 2026

The Effect of Digital Marketing and Brand Image on Customer Trust and Its Implication for Customer Loyalty in the E-Commerce Industry

The rapid growth of e-commerce has intensified competition among digital businesses, making customer trust and loyalty critical determinants of long-term sustainability. In this context, digital marketing activities and brand image play an increasingly important role in shaping customers’ perceptions and behavioral int...

Sri Rezeki, Petrus Loo, D. Manik et al. · 0 citations

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