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Hiram Ting

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Open access Oct 2026

The customer is always king! Exploring how service experiences, identity fit, and social media shape customer satisfaction and loyalty in the café sector

China’s café sector has moved from excellent coffees to address experience, ambiance, exposure, and brand exclusivity. Stimulus-organism-response (SOR) theory furthers the social, emotional, and behavioural endeavours on customer loyalty in this evolutionary industry. This study investigated the influences of service...

T. Cham, B. Cheng, Bo Wang et al. · 0 citations

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