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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Hitesh R Vadhiya

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Review Open access Aug 2026

The Psychology of Viral Trends: Social Identity and Conformity in Short-Form Video Culture

Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have given rise to a distinct form of cultural transmission: the viral trend or "challenge," in which large numbers of users replicate a shared behavior, sound, or format within a compressed timeframe. This paper examines viral trend partici...

Hitesh R Vadhiya · 0 citations

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