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Author

Hoai Thu Nguyen

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Open access Aug 2026

Big Data as an Equalizer: Driving Business Model Innovation Through Serial Mediation Mechanisms

It is demonstrated that data-driven capabilities act as an "equalizer", allowing smaller firms to compete on "intellectual scale" rather than "organizational scale", allowing smaller firms to compete on "intellectual scale" rather than "organizational scale".

Hoai Thu Nguyen · 0 citations
Review Open access 2026

Supplying ESG Assurance in an Emerging Market: A Theory of Planned Behavior Study

As the global focus shifts toward sustainability, the demand for credible Environmental, Social and Governance (ESG) information has accelerated. In emerging economies like Vietnam, following the national commitment to Net Zero by 2050, the role of independent assurance has become critical for ensuring financial transp...

Hoai Thu Nguyen · 0 citations

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