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Author

Hoàng Công Nguyễn

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Review Open access Aug 2026

Reflecting the Moderating Role of Perceived Value on the ‘Attitudes-Sustainable Behavior’ Gap in the Emerging Country Context

This study explores the factors influencing consumer behavior in purchasing sustainable products in Vietnam, an emerging market, to address the ‘attitudes-sustainable behavior’ gap and enhance understanding of the sustainable development goals (SDGs). A survey involving 518 respondents familiar with sustainable product...

Le-Bao Han, Chieh-Yu Lin, Cheng-Kun Wang et al. · 0 citations

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