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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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Hrvoje Maljak

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Review Open access Oct 2026

Artificial Intelligence as a Catalyst for CRM Operational Efficiency in Retail Banking

Artificial intelligence (AI) is increasingly transforming customer relationship management (CRM) in retail banking by improving customer targeting, campaign execution, and decision-making. This paper examines how AI contributes to CRM operational efficiency through the lens of dynamic capabilities theory (DCT). The stu...

I. Pavlinić, Maja Martinović, Hrvoje Maljak · 0 citations

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