Hurin Rusyda Zakiyah

PERLINDUNGAN HUKUM BAGI KONSUMEN TERHADAP PRAKTIK IKLAN MENYESATKAN OLEH INFLUENCER DALAM TRANSAKSI E-COMMERCE PADA PLATFORM TIKTOK SHOP

The development of digital technology and social media has driven the transformation of e-commerce practices, particularly through the TikTok platform, which integrates promotional and transactional functions into a single digital ecosystem. In practice, influencers play a significant role in influencing consumers’ pur...