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Hyoryung Nam

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Open access Sep 2026

Customer Relationship Management in the AI Era: A Framework for Intelligent and Ethical Service Management Systems

Customer relationship management (CRM) has progressed from a transactional, data-storage tool to a strategic, service-oriented capability for creating long-term customer value. As artificial intelligence (AI) accelerates the transformation of service systems, CRM is entering a new phase. This paper develops an integrat...

P. Kannan, Hyoryung Nam, Chul Kim et al. · 0 citations

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