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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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I. Allan

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#explainable ai Open access Sep 2026

A Study to Analyze the Role of Artificial Intelligence in Enhancing Customer Experience in Digital Marketing

Customer experience has become a key differentiator for organisations operating in increasingly digital markets, and Artificial Intelligence (AI) is now widely used to make digital marketing faster, more personalised and more responsive. This study examines the role of AI in enhancing customer experience in digital mar...

I. Allan, Sankar Singh K · 0 citations

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