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Review Open access Aug 2026

MARKETING RESEARCH ON THE EFFICIENCY OF SOCIAL MEDIA IN SHAPING AN ENTERPRISE BRAND

The article is devoted to marketing research on the efficiency of social media as a strategic tool for shaping the brand of a modern enterprise. The rapid digitalisation of marketing communications drives the relevance of the topic, the growing penetration of social media, and the shift of brand and consumer interactio...

I. Blahun · 0 citations

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