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Open access Aug 2026

Triple Impact Model: Analysis of the Influence of Entrepreneurship Courses, Social Media Influencers, and E-Commerce on the Entrepreneurial Behavior of Febi Uinsu Students

The transformation of the digital economy has reshaped the way students develop entrepreneurial orientation. This study aims to analyze the influence of entrepreneurship education, social media influencers, and e-commerce on the formation of students’ digital entrepreneurial aspirations and orientation within the frame...

Nona Mardiana Siregar, Zuhrinal M. Nawawi, I. Imsar · 0 citations

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