Author

I. K. Patra

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Review Open access Aug 2026

The Role of Artificial Intelligence, Virtual Influencers, and Chat Bots In Improving Generation Z Customer Experience on Social Media Platforms

This study aims to analyze the influence of Artificial Intelligence, virtual influencers, and chat bots on Generation Z customer experience on social media platforms. The research approach used is quantitative with a survey method. Data were collected through online questionnaires distributed to 130 Generation Z respon...

Aiska Vairana, R. Hamid, I. K. Patra · Journal of Applied Business... · 0 citations

Open access Sep 2026

Evaluating the Effects of Digital Rupiah Innovation, Green Finance, and Monetary Policy Uncertainty on Sustainable Economic Growth in Indonesia

Research Originality: This study is the first to integrate digital rupiah innovation, green finance, and monetary policy uncertainty within a single sustainability-oriented macroeconomic framework for Indonesia. Research Objectives: It examines how these factors, together with digital financial inclusion and renewable...

I. K. Patra, S. Mustafa, Muhammad Ikbal et al. · Etikonomi · 0 citations